Simply Chocolate, a retailer selling gourmet candy, has decided to expand its market by adding online sales. The supply and marketing managers must select a company to develop a Web site. Based on an initial screening, the team has narrowed the list to four potential suppliers. WebTex CoolWeb Dazzling Designs Major Marketing Category Number of sites developed Technical expertise Responsiveness Weight Rating Rating Rating Rating 45% 3 1 4 5 30% 3 3 5 4 15% 4 5 3 1 Price 10% 4 5 3 1 picture Click here for the Excel Data File All scores are based on a five-point scale, with 1 equals poor and 5 equals excellent. a. Calculate the total weighted score for each supplier. b. Based on these ratings, which supplier appears to be the best?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Simply Chocolate, a retailer selling gourmet candy, has decided to expand its market by adding online sales. The supply and
marketing managers must select a company to develop a Web site. Based on an initial screening, the team has narrowed the list to
four potential suppliers.
WebTex
CoolWeb
Dazzling
Designs
Major
Marketing
Category
Number of sites developed
Technical expertise
Responsiveness
Weight
45%
Rating
Rating
Rating
Rating
3
1
4
5
30%
15%
Price
10%
1344
3
5
4
4
5
3
1
4
5
3
1
picture Click here for the Excel Data File
All scores are based on a five-point scale, with 1 equals poor and 5 equals excellent.
a. Calculate the total weighted score for each supplier.
b. Based on these ratings, which supplier appears to be the best?
Transcribed Image Text:Simply Chocolate, a retailer selling gourmet candy, has decided to expand its market by adding online sales. The supply and marketing managers must select a company to develop a Web site. Based on an initial screening, the team has narrowed the list to four potential suppliers. WebTex CoolWeb Dazzling Designs Major Marketing Category Number of sites developed Technical expertise Responsiveness Weight 45% Rating Rating Rating Rating 3 1 4 5 30% 15% Price 10% 1344 3 5 4 4 5 3 1 4 5 3 1 picture Click here for the Excel Data File All scores are based on a five-point scale, with 1 equals poor and 5 equals excellent. a. Calculate the total weighted score for each supplier. b. Based on these ratings, which supplier appears to be the best?
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