SLO-4.2. The group of people toward whom the firm decides to direct it marketing efforts and ultimately its merchandise is Opeople market Oplace market Otime market Otarget market
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- What are the components of attitude? Explain the two ways inwhich marketers can try to change consumer attitudes towardtheir products.Describe how a firm chooses which consumer group(s) topursue with its marketing efforts.Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.
- What is dark web and how does it influence our activities as e-marketers.Develop an advertisement for the following foreach of the four female market segments describedin the chapter.a. Bicyclesb. iPadc. Exercise equipmentd. Breakfast cereale. Vacation cruisesf. CosmeticsThe requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.
- Definethe term Market penetration?Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?Rather than seeing a customer in every individual, . see the individual .in every customer marketing O demographic segmentation micromarketing differentiated marketing O