Smith Corporation is using employee data on the length of the employee's commute to the office to forecast the impact on employee retention that a potential return to in person work at the corporate headquarters vs continuting to permit employees to work remotely. Which type of data analytics was being used by Smith Corporation? Question 7 options: a) Descriptive b) Diagnostic c) Predictive d) Prescriptive

Smith Corporation is using employee data on the length of the employee's commute to the office to forecast the impact on employee retention that a potential return to in person work at the corporate headquarters vs continuting to permit employees to work remotely. Which type of data analytics was being used by Smith Corporation? Question 7 options: a) Descriptive b) Diagnostic c) Predictive d) Prescriptive

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
Cousins Jeri Lynn De Bose, Tish Hoover, and Josephine (Joey) Parks looked forward to meeting up during the Christmas holidays to compare notes on the results of midyear teacher evaluations. All were public school teachers in districts scattered over the state. In the pressured search for new levels of teacher accountability demanded by legislators, the state department of education joined 16 other States in implementing a new teacher evaluation system. The goal is to hold teachers account-able for student learning progress in the classroom. Under the guidance of the National Council for Teacher Quality, criteria varies by State, but in most cases, 40 percent of each teacher's accountability score would be based on the principal's evaluation and ranking based on personal observation, 30 percent would be based on personal observation by a master teacher from outside the district, and the Other 30 percent would be based on student test score gains. The state department of education would set a performance goal each school district, and the principal would set a performance goal for each teacher. In preparation, the State conducted intensive training sessions for principals and designated master teachers who would conduct the evaluations based on four class observations per teacher Officials used standardized achievement tests to derive value-added scores that measure student learning over the year. Teacher ratings were 1-5, with I am being the lowest and 5 representing near perfection. The publication of the first year's evaluations stirred interest and controversy, particularly among teachers who worried about the possible long-term effects on job retention and tenure. Now, with the first-year evaluations in hand, the three cousins pored over their experiences. The three represented different types of school systems within the state. Jeri Lynn worked for a metropolitan system in the state capital. The system included many low-income students whose first language was nor English, and several schools within the system were teetering on the brink of State takeover if improvement in student scores didn't materialize this school year. Tish worked in a county System dominated by upper-income residents, and Joey taught in the rural community in which all three grew up. The rural community had high unemployment, and a low percentage of graduates went on to college. As a result, the cousins came to the table with differing teaching experiences. "The numbers are all over the place," Jeri Lynn remarked as she studied the pages. "The whole system is flawed, and they need to make changes," Joey said. "It's too subjective. The principal and master teacher observations are subjective because there are personal factors that affect a true outcome." "Yeah, look at the numbers from your upper-income district," Jeri Lynn said to Tish. "How can 60 percent of the teachers score 5s?' Tish chuckled. "Yeah, lucky us. Our schools are overflowing with children from wealthy families. These are the kids who will apply to Ivy League schools. I can tell you that the principals are going to avoid confrontation on all fronts. No principal is going to give any indication that their students are receiving an education that's less than perfect, and that means cramming the rankings with 5s. They claim a higher level of motivation for students, and thus the selection of an elite team of educators. So with those pressures, I don't think we get personal feedback that is accurate." "At the other end of the spectrum, we have my rural district," Joey said. "The big problem is that the principals know everyone and have longstanding relationships with everyone in the county, so I think scores are based on personal history. We could almost predict who would get high or low scores before the observations. For principals, it can go back as far as 'his daddy and my daddy hated each other in high school, and now I get to evaluate his daughter "I think that in many cases, principals feel pressure to align scores with state expectations. The stare expected my district to have high scores and expected rural schools such as yours to be lower," Tish said. "But isn't that partially offset by lower goals for the rural school distracts responded Joey. "The key to the accountability system is the principal in each school," Jeri Lynn suggested. "With several of the schools in Metro teetering on the edge of state takeover by the end of the year, we had lots of strict principals who wanted to hold our feet to the fire with lower scores." "I thought the whole idea was to provide the teachers With feedback so that we would know the areas where we need improvement," Tish said. "The principals were supposed to conduct two observations in the fall and two more in the spring," Jeri Lynn said. think that's asking too much of them when they already have so much on their plates. I think a lot of them are skimping on their visits. know I only had one observation last semester, and I'm sure Mr. Talley just faked the second set of numbers. The master teachers make only two observations a year, which may be more objective but counts for less." "I'm wondering, too, how a principal measure performance in a course area outside his area of expertise, such as math," Joey said. "If the guy has a phobia about math, anything the teacher says or does is going to 100k brilliant-thus a 5." Tish and Jeri Lynn looked at each other and laughed. "Maybe we picked the wrong subjects," Tish said. "My question is one of perception," Jeri Lynn said. "A large percentage of my students are ELL. That affects their scores. How do you measure a 3 in my situation against a 5 for Tish? At the end of the school year, little Carlos is thrilled that his reading in English has improved, but there`s no Big Bang here. a slow steady improvement that may not actually show up in big strides for a couple of years: "So, the question is how do they create a system that is fair?" Tish asked. "And accurate," added Jeri Lynn. How might the state control the accuracy of principals who are conducting teacher evaluations? Explain.
Divvy Bikes 2021 summer ridership has increased 30% from the ridership levels in 2020. Divvy's management attributes this to 2020 having fewer work places and recreation venues were open than in 2021. This is an example of which type of data analytics? Question 6 options: a) Descriptive b) Diagnostic c) Predictive d) Prescriptive
Research combined with educational event at TCS Management Group New York-based TCS Management Group markets TeleCenter System, software used to forecast staffing needs for reservation centers, order centers, or customer service centers. Using TeleCenter System allows companies to have the correct number of people on duty at any given hour of the day or night, thereby optimizing the delivery of good service while holding costs as low as possible. TCS has an impressive list of customers, including American Express, British Airways, Sears, Amtrak, and Citicorp. TCS was planning a special two-day educational event, Customer-Forum, for its 300-plus customers, but was unsure how many TeleCenter System users would attend. Scheduled at the Opryland Hotel, the forum would offer speakers, workshops, and presentations. While TCS would underwrite the costs associated with planning the meeting and preparing the presentations, customers would be responsible for paying a fee to attend, as well as…
18. When Creamy Layer Inc. planned to introduce a new ice cream flavor, its senior executives looked at the sales history of earlier introductions to forecast the sales for the newest flavor. This is an example of an analogy approach for new product forecasting. Select one: O True O False
Question 3 An organization uses a business intelligence system to predict products that tend to be purchased together. This is an example of. O A) Regression Analysis B) Cluster Analysis C) REM Analysis D) Market Basket Analysis
K 2. Setting an advertising budget is a forecasting exercise. What are the fundamental principles that should be adhered to when undertaking forecasting? Be conservative and use the best evidence-based technique available Be innovative and use multiple methods and choose the optimal one Be conservative and use multiple evidence-based techniques, taking the average result Be innovative and use multiple evidence-based techniques, taking the average result
q10- What is the best description of Granger-causality? Select one: a. the ability of lags of one variable to contribute to the forecast of another variable b. the ability of a variable to predict its own future c. the ability of the one variable to explain it own past d. None of the above Clear my choice
Question 7 A relationship diagram is A schematic diagram that uses weighted lines to denote location preference A type of schematic layout diagram that includes space requirements A format for displaying manager's preferences for department locations A network that describes restrictions on the order in which work elements must be performed Question 8 Qualitive methods of forecasting are based on best guesses, past experience, and other subjective methods. True
National Scan, Inc., sells radio frequency inventory tags. Monthly sales for a seven-month period were as follows: Month Sales (000 units)Feb. 19Mar. 18Apr. 15May 20Jun. 18Jul. 22Aug. 20 Forecast September sales volume using each of the following: (1)The naive approach. (2)A five-month moving average. (3)A weighted average using .60 for August, .30 for July, and .10 for June.
q 1 An analyst must decide between two different forecasting techniques for weekly sales of roller blades. Based on the following data, answer the below questions. time Units sold 1 147 2 148 3 151 4 145 5 155 6 152 7 155 8 157 9 160 10 165 What's the MAD if the exponential smoothing technique with alpha 0.4 is used?
Explain what is the connection between forecasting and quality control?