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Study B: The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. In order to get workers at food-processing factories in China to comply with hygiene standards (i.e., using hand sanitizer every hour), researchers manipulated whether there were additional options to the standard and convenient spray bottle provided to each employee. Workers in different rooms were randomly assigned to have just the standard spray bottle, or the standard spray bottle and an inconvenient squeeze bottle. Quality control personnel kept track of hand sanitizer use (weighing the bottles before and after each shift) and sanitary condition (sample wipes assessing the number of bacteria on hands). Neither the employees or quality control personnel were aware of the experiment or its hypothesis. The researchers found that when a decoy was present, workers used more sanitizer and were more likely to pass hand sanitary tests. In this example, it was important that the workers and quality control personnel did not know about the experiment for all of the following reasons EXCEPT: Because they didn't know they were in an experiment, it made the study more ethical. Because the observers did not know their data would be used in a study, it ensured the results are not due to observer bias. It reduced the possibility that the workers would change their behavior simply because they were being watched. It reduced the possibility that the workers would show greater hygiene because they knew it was what the researchers were interested in.

Study B: The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. In order to get workers at food-processing factories in China to comply with hygiene standards (i.e., using hand sanitizer every hour), researchers manipulated whether there were additional options to the standard and convenient spray bottle provided to each employee. Workers in different rooms were randomly assigned to have just the standard spray bottle, or the standard spray bottle and an inconvenient squeeze bottle. Quality control personnel kept track of hand sanitizer use (weighing the bottles before and after each shift) and sanitary condition (sample wipes assessing the number of bacteria on hands). Neither the employees or quality control personnel were aware of the experiment or its hypothesis. The researchers found that when a decoy was present, workers used more sanitizer and were more likely to pass hand sanitary tests. In this example, it was important that the workers and quality control personnel did not know about the experiment for all of the following reasons EXCEPT: Because they didn't know they were in an experiment, it made the study more ethical. Because the observers did not know their data would be used in a study, it ensured the results are not due to observer bias. It reduced the possibility that the workers would change their behavior simply because they were being watched. It reduced the possibility that the workers would show greater hygiene because they knew it was what the researchers were interested in.

Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
Problem 2CC
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Study B: The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. In order to get workers at food-processing factories in China to comply with hygiene standards (i.e., using hand sanitizer every hour), researchers manipulated whether there were additional options to the standard and convenient spray bottle provided to each employee. Workers in different rooms were randomly assigned to have just the standard spray bottle, or the standard spray bottle and an inconvenient squeeze bottle. Quality control personnel kept track of hand sanitizer use (weighing the bottles before and after each shift) and sanitary condition (sample wipes assessing the number of bacteria on hands). Neither the employees or quality control personnel were aware of the experiment or its hypothesis. The researchers found that when a decoy was present, workers used more sanitizer and were more likely to pass hand sanitary tests. In this example, it was important that the workers and quality control personnel did not know about the experiment for all of the following reasons EXCEPT: Because they didn't know they were in an experiment, it made the study more ethical. Because the observers did not know their data would be used in a study, it ensured the results are not due to observer bias. It reduced the possibility that the workers would change their behavior simply because they were being watched. It reduced the possibility that the workers would show greater hygiene because they knew it was what the researchers were interested in.
Transcribed Image Text:Study B: The decoy effect is the phenomenon that an additional but worse option can boost the appeal of an existing option. In order to get workers at food-processing factories in China to comply with hygiene standards (i.e., using hand sanitizer every hour), researchers manipulated whether there were additional options to the standard and convenient spray bottle provided to each employee. Workers in different rooms were randomly assigned to have just the standard spray bottle, or the standard spray bottle and an inconvenient squeeze bottle. Quality control personnel kept track of hand sanitizer use (weighing the bottles before and after each shift) and sanitary condition (sample wipes assessing the number of bacteria on hands). Neither the employees or quality control personnel were aware of the experiment or its hypothesis. The researchers found that when a decoy was present, workers used more sanitizer and were more likely to pass hand sanitary tests. In this example, it was important that the workers and quality control personnel did not know about the experiment for all of the following reasons EXCEPT: Because they didn't know they were in an experiment, it made the study more ethical. Because the observers did not know their data would be used in a study, it ensured the results are not due to observer bias. It reduced the possibility that the workers would change their behavior simply because they were being watched. It reduced the possibility that the workers would show greater hygiene because they knew it was what the researchers were interested in.
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