Suppose the price of laundry detergent increases from $7 to $9 per bottle. If the quantity demanded decreases from 10,500 cases to 9,500 cases, calculate the price elasticity of demand. Is the demand elastic? Why or why not?  Now suppose it is only one brand of laundry detergent that increases from $7 to $9 per bottle. The quantity of that brand demanded drops from 2,500 to 1,500 cases. Calculate the elasticity of demand for this laundry detergent specifically. Explain the difference between one brand's elasticity of demand and the elasticity of demand for laundry detergent in general.

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