Suppose you've been hired to create a business plan for the Student Union, which wants to create a student-run coffee shop that's open 24 hours a day, 7 days a week. Survey results, however, suggest there'll be virtually no demand 2-6 a.m. daily. How would you address this issue in your business plan? O Discuss survey results in your market analysis and offer alternative options O Create a business plan based on what the Student Union's request (ie, 24/7) O Don't address this issue because survey results could be wrong O Don't address this issue because demand will pick up with advertising

Suppose you've been hired to create a business plan for the Student Union, which wants to create a student-run coffee shop that's open 24 hours a day, 7 days a week. Survey results, however, suggest there'll be virtually no demand 2-6 a.m. daily. How would you address this issue in your business plan? O Discuss survey results in your market analysis and offer alternative options O Create a business plan based on what the Student Union's request (ie, 24/7) O Don't address this issue because survey results could be wrong O Don't address this issue because demand will pick up with advertising

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 11DRQ

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