Target Costing; International Harpers Ltd. is a UK manufacturer of casual shoes for men andwomen. It has sustained strong growth in the UK market in recent years due to its close attentionto fashion trends. Harpers’s shoes also have a good reputation for quality and comfort. To expandthe business, Harpers is considering introducing its shoes to the U.S. market, where comparableshoes sell for an average of $90 wholesale, more than $16 above what Harpers charges in theUK (average price, £57 and average exchange rate of $1.30 per £ ). Management has engaged amarketing consultant to obtain information about what features U.S. consumers seek in shoes ifthey desire different features. Harpers also has obtained information on the approximate cost ofadding these features:[LO 13-1]Features Desired in theUnited StatesCost to Add(in U.S. $)Importance Rating (5 is most important)Colorfast material $4.50 3Lighter weight 6.75 5Extra-soft insole 3.00 4Longer-wearing sole 3.00 2The current average manufacturing cost of Harpers’s shoes is £43 (approximately $56 U.S.), whichprovides an average profit of £14 ($18 U.S.) per pair sold. Harpers would like to maintain thisprofit margin; however, the firm recognizes that the U.S. market requires different features and thatshipping and advertising costs would increase approximately $10 U.S. per pair of shoes.Required1. What is the target manufacturing cost for shoes to be sold in the United States?2. Which features, if any, should Harpers add for shoes to be sold in the United States?3. Strategically evaluate Harpers’s decision to begin selling shoes in the United States.

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Target Costing; International Harpers Ltd. is a UK manufacturer of casual shoes for men and
women. It has sustained strong growth in the UK market in recent years due to its close attention
to fashion trends. Harpers’s shoes also have a good reputation for quality and comfort. To expand
the business, Harpers is considering introducing its shoes to the U.S. market, where comparable
shoes sell for an average of $90 wholesale, more than $16 above what Harpers charges in the
UK (average price, £57 and average exchange rate of $1.30 per £ ). Management has engaged a
marketing consultant to obtain information about what features U.S. consumers seek in shoes if
they desire different features. Harpers also has obtained information on the approximate cost of
adding these features:
[LO 13-1]
Features Desired in the
United States
Cost to Add
(in U.S. $)
Importance Rating
(5 is most important)
Colorfast material $4.50 3
Lighter weight 6.75 5
Extra-soft insole 3.00 4
Longer-wearing sole 3.00 2
The current average manufacturing cost of Harpers’s shoes is £43 (approximately $56 U.S.), which
provides an average profit of £14 ($18 U.S.) per pair sold. Harpers would like to maintain this
profit margin; however, the firm recognizes that the U.S. market requires different features and that
shipping and advertising costs would increase approximately $10 U.S. per pair of shoes.
Required
1. What is the target manufacturing cost for shoes to be sold in the United States?
2. Which features, if any, should Harpers add for shoes to be sold in the United States?
3. Strategically evaluate Harpers’s decision to begin selling shoes in the United States.

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