Select the correct anserr The 55-year old baby boomers share common needs in music and performers. When a musiccompany decides to serve this group, the group is calledO a.O b.a well-defined marketa market segmentO C.a target marketO d. differentiated market Any paid form of nonpersonal presentation and promotion of ideas, goods, or service by anidentified sponsor is calledO a. PublicityO b. Personal SellingO c. Sales PromotionO d. Advertising

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.
A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the option
A market segment will consist of ________________ who might respond in a similar manner to a given set of marketing efforts. A)Homogenous or similar consumers B)All types of consumers C)Different consumers group D)None of the options
٣٠- _______ is NOT an individual characteristic influencing consumer behavior. Select one: a. Attitude b. Culture c. Task definition d. Social class
When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ____________ to see if the media “fit” with their advertising agenda. Group of answer choices scenario planning culture demographics social trends
The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A home-delivered spring water company advertising in a ‘health’ magazine A travel package tour operator targeting retired people who want educational travel experiences
The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…
What values does the segment hold that can be used in our communications? Which should be avoided?
The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.
The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A travel package tour operator targeting retired people who want educational travel experiences
Your restaurant needs to understand the geographic territory from which it draws customers. For two weeks, you offer a coupon for 20% off their next meal if a patron will give you his or her address on a comment card presented with his or her dinner tab. You conducted a ______. Multiple Choice experiment communication study qualitative research study case study multiple-methodology study
According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TrueFalse

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The 55-year old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a. O b. a well-defined market a market segment O c. a target market O d. differentiated market