The case distinguishes push and pull strategies. The case mentions that Sun Pacific heavily uses a pull strategy because the promotions target the end consumers of the supply chain. However, they also would have to promote to the retailers (B2B) customers as well to ensure they stock the product on their stores and outlets. Design promotional materials, including key selling points, that Sun Pacific could use to “sell” its product successfully to its B2B customers

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Financial decisions

Financial decisions are important choices that individuals and businesses make about how to use their money. Financial decisions can impact a person or company's short-term and long-term financial stability. Decisions like whether to save, invest, or spend money, whether to take on debt or what kind of insurance to purchase, are some common financial decisions. Decisions on how to manage risks, such as the risk of losing money if investments do not perform as expected or the risk of not having enough money saved for retirement, are also a part of financial decision-making.