The First Round Management is an agency that represents professional athletes across multiple professional sports leagues from the NFL to the UFC. They represent the liking of Jonathan Taylor (star running back for the Indianapolis Colts) and John Jones (one of the premier heavy weight boxers in the world). Recently Jonathan Taylor won a Offensive player of the year award and is in the midst right now of a contract hold out trying to earn more money. That is why I was interested in this agency and this player because a year ago Jonathan Taylor when asked being underpaid said that "you play the contract you signed and the ask for more money when it is time" and now after signing with this agency this year he is in the middle of his current contract and sitting out asking for more money. He went from being one of the most beloved respected players in the league by most fans to now being kind of a diva in the eyes of a lot of people.  I looked at First Round Management's Instagram page and their page is a lot of promoting their athletes naturally. It is aimed to make them look like premier athlete in their field. Where "game day" post will be featuring their signed athletes even in cases where the "game day" post but pages like ESPN will always feature the biggest name their goal is clearly to promote their athletes.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The First Round Management is an agency that represents professional athletes across multiple professional sports leagues from the NFL to the UFC. They represent the liking of Jonathan Taylor (star running back for the Indianapolis Colts) and John Jones (one of the premier heavy weight boxers in the world). Recently Jonathan Taylor won a Offensive player of the year award and is in the midst right now of a contract hold out trying to earn more money. That is why I was interested in this agency and this player because a year ago Jonathan Taylor when asked being underpaid said that "you play the contract you signed and the ask for more money when it is time" and now after signing with this agency this year he is in the middle of his current contract and sitting out asking for more money. He went from being one of the most beloved respected players in the league by most fans to now being kind of a diva in the eyes of a lot of people. 

I looked at First Round Management's Instagram page and their page is a lot of promoting their athletes naturally. It is aimed to make them look like premier athlete in their field. Where "game day" post will be featuring their signed athletes even in cases where the "game day" post but pages like ESPN will always feature the biggest name their goal is clearly to promote their athletes. 

 
 
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