The Ideal Spot in the Segment Circles So, where should you try to position your product in the segment circles? As a basic rule, the 'Ideal Spot' will help guide you. The ideal spot represents the position with the highest point of demand for each consumer base – or segment. The ideal spot is made up by the product’s performance (speed) and size. As the perceptual map drifts down and to the right each year, the ideal spot will change as customers demand sensors with decreased size (smaller) and increased performance (faster). Although it would seem that the Ideal Spot would be in the center of the segment circle, the positioning actually varies due to the customer focus of each segment. For example, in the High End segment, the Ideal Spot is at the leading edge of the segment because those customers want the best possible product. Each segment’s ideal spot is represented by the pink dots on the Perceptual Map. Ideal Spots offset from segment center Calculating the Ideal Spot To calculate where the ideal spot is in each round, start with the segment center in the table below and then adjust for the offset. These offsets represent the distance from the center of the segment to the ideal spot. The activity practices how to calculate the Ideal Spot using information in the Industry Conditions report. Looking at the table below for Round 1, the 'Low End' segment center has a Performance (Pfmn) specification of 3 and a Size specification of 17. Now we look at the bottom of the table to see how much the ideal spot is offset from the center of the segment, and we see that the Low End ideal spot is offset by -0.8 for Pfmn and +0.8 for size. Segment Center by Round Traditional Low End High End Performance Size Round Pfmn Size Pfmn Size Pfmn Size Pfmn Size Pfmn Size 0 5.0 15.0 2.5 17.5 7.5 12.5 8.0 17.0 3.0 12.0 1 5.7 14.3 3.0 17.0 8.4 11.6 9.0 16.3 3.7 11.0 2 6.4 13.6 3.5 16.5 9.3 10.7 10.0 15.6 4.4 10.0 3 7.1 12.9 4.0 16.0 10.2 9.8 11.0 14.9 5.1 9.0 Offset 0.0 0.0 - 0.8 + 0.8 + 1.4 - 1.4 + 1.4 - 1.0 + 1.0 - 1.4 So, we can calculate that the Round 1 ideal spot for my product in the Low End segment is: Center Offset Ideal Spot Pfmn : 3.0 - 0.8 = 2.2 Size : 17.0 + 0.8 = 17.8 Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the correct ideal spots for Rounds 0 and 1 (open fields), the rest of the table will fill in automatically. If you have entered any answers incorrectly, a line should appear through your answer and a pop bubble will appear. Incomplete Traditional Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Low End Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 High End Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Performance Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Size Rnd Pfmn Size 0 1 2 3 4 5 6 7 8
The Ideal Spot in the Segment Circles So, where should you try to position your product in the segment circles? As a basic rule, the 'Ideal Spot' will help guide you. The ideal spot represents the position with the highest point of demand for each consumer base – or segment. The ideal spot is made up by the product’s performance (speed) and size. As the perceptual map drifts down and to the right each year, the ideal spot will change as customers demand sensors with decreased size (smaller) and increased performance (faster). Although it would seem that the Ideal Spot would be in the center of the segment circle, the positioning actually varies due to the customer focus of each segment. For example, in the High End segment, the Ideal Spot is at the leading edge of the segment because those customers want the best possible product. Each segment’s ideal spot is represented by the pink dots on the Perceptual Map. Ideal Spots offset from segment center Calculating the Ideal Spot To calculate where the ideal spot is in each round, start with the segment center in the table below and then adjust for the offset. These offsets represent the distance from the center of the segment to the ideal spot. The activity practices how to calculate the Ideal Spot using information in the Industry Conditions report. Looking at the table below for Round 1, the 'Low End' segment center has a Performance (Pfmn) specification of 3 and a Size specification of 17. Now we look at the bottom of the table to see how much the ideal spot is offset from the center of the segment, and we see that the Low End ideal spot is offset by -0.8 for Pfmn and +0.8 for size. Segment Center by Round Traditional Low End High End Performance Size Round Pfmn Size Pfmn Size Pfmn Size Pfmn Size Pfmn Size 0 5.0 15.0 2.5 17.5 7.5 12.5 8.0 17.0 3.0 12.0 1 5.7 14.3 3.0 17.0 8.4 11.6 9.0 16.3 3.7 11.0 2 6.4 13.6 3.5 16.5 9.3 10.7 10.0 15.6 4.4 10.0 3 7.1 12.9 4.0 16.0 10.2 9.8 11.0 14.9 5.1 9.0 Offset 0.0 0.0 - 0.8 + 0.8 + 1.4 - 1.4 + 1.4 - 1.0 + 1.0 - 1.4 So, we can calculate that the Round 1 ideal spot for my product in the Low End segment is: Center Offset Ideal Spot Pfmn : 3.0 - 0.8 = 2.2 Size : 17.0 + 0.8 = 17.8 Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the correct ideal spots for Rounds 0 and 1 (open fields), the rest of the table will fill in automatically. If you have entered any answers incorrectly, a line should appear through your answer and a pop bubble will appear. Incomplete Traditional Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Low End Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 High End Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Performance Rnd Pfmn Size 0 1 2 3 4 5 6 7 8 Size Rnd Pfmn Size 0 1 2 3 4 5 6 7 8
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
The Ideal Spot in the Segment Circles
So, where should you try to position your product in the segment circles? As a basic rule, the 'Ideal Spot' will help guide you. The ideal spot represents the position with the highest point of demand for each consumer base – or segment.
The ideal spot is made up by the product’s performance (speed) and size. As the perceptual map drifts down and to the right each year, the ideal spot will change as customers demand sensors with decreased size (smaller) and increased performance (faster).
Although it would seem that the Ideal Spot would be in the center of the segment circle, the positioning actually varies due to the customer focus of each segment. For example, in the High End segment, the Ideal Spot is at the leading edge of the segment because those customers want the best possible product. Each segment’s ideal spot is represented by the pink dots on the Perceptual Map.
Ideal Spots offset from segment center
Calculating the Ideal Spot
To calculate where the ideal spot is in each round, start with the segment center in the table below and then adjust for the offset. These offsets represent the distance from the center of the segment to the ideal spot. The activity practices how to calculate the Ideal Spot using information in the Industry Conditions report.
Looking at the table below for Round 1, the 'Low End' segment center has a Performance (Pfmn) specification of 3 and a Size specification of 17.
Now we look at the bottom of the table to see how much the ideal spot is offset from the center of the segment, and we see that the Low End ideal spot is offset by -0.8 for Pfmn and +0.8 for size.
Segment Center by Round
| Traditional | Low End | High End | Performance | Size | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Round | Pfmn | Size | Pfmn | Size | Pfmn | Size | Pfmn | Size | Pfmn | Size |
| 0 | 5.0 | 15.0 | 2.5 | 17.5 | 7.5 | 12.5 | 8.0 | 17.0 | 3.0 | 12.0 |
| 1 | 5.7 | 14.3 | 3.0 | 17.0 | 8.4 | 11.6 | 9.0 | 16.3 | 3.7 | 11.0 |
| 2 | 6.4 | 13.6 | 3.5 | 16.5 | 9.3 | 10.7 | 10.0 | 15.6 | 4.4 | 10.0 |
| 3 | 7.1 | 12.9 | 4.0 | 16.0 | 10.2 | 9.8 | 11.0 | 14.9 | 5.1 | 9.0 |
| Offset | 0.0 | 0.0 | - 0.8 | + 0.8 | + 1.4 | - 1.4 | + 1.4 | - 1.0 | + 1.0 | - 1.4 |
So, we can calculate that the Round 1 ideal spot for my product in the Low End segment is:
| Center | Offset | Ideal Spot | |
|---|---|---|---|
| Pfmn : | 3.0 | - 0.8 | = 2.2 |
| Size : | 17.0 | + 0.8 | = 17.8 |
Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the correct ideal spots for Rounds 0 and 1 (open fields), the rest of the table will fill in automatically. If you have entered any answers incorrectly, a line should appear through your answer and a pop bubble will appear.
Incomplete
| Traditional | ||
|---|---|---|
| Rnd | Pfmn | Size |
| 0 | ||
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 |
| Low End | ||
|---|---|---|
| Rnd | Pfmn | Size |
| 0 | ||
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 |
| High End | ||
|---|---|---|
| Rnd | Pfmn | Size |
| 0 | ||
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 |
| Performance | ||
|---|---|---|
| Rnd | Pfmn | Size |
| 0 | ||
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 |
| Size | ||
|---|---|---|
| Rnd | Pfmn | Size |
| 0 | ||
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 |
Transcribed Image Text:O < >
A ww3.capsim.com
+
M Keller Graduate School of Mana.
M Access CAPSIM
Perceptual Map - Ideal Spots .
Perceptual Map
Dashboard
Get Homework Help With Cheg.
Looking at the table below for Round 1, the 'Low End' segment center has a Performance (Pfmn) specification of 3 and a Size specification
of 17.
Now we look at the bottom of the table to see how much the ideal spot is offset from the center of the segment, and we see that the Low
End ideal spot is offset by -0.8 for Pfmn and +0.8 for size.
Segment Center by Round
Traditional
Low End
High End
Performance
Size
Round
Pfmn
Size
Pfmn
Size
Pfmn
Size
Pfmn
Size
Pfmn
Size
5.0
15.0
2.5
17.5
7.5
12.5
8.0
17.0
3.0
12.0
1
5.7
14.3
3.0
17.0
8.4
11.6
9.0
16.3
3.7
11.0
2
6.4
13.6
3.5
16.5
9.3
10.7
10.0
15.6
4.4
10.0
3
7.1
12.9
4.0
16.0
10.2
9.8
11.0
14.9
5.1
9.0
Offset
0.0
0.0
- 0.8
+ 0.8
+ 1.4
- 1.4
+ 1.4
- 1.0
+ 1.0
- 1.4
So, we can calculate that the Round 1 ideal spot for my product in the Low End segment is:
Center
Offset
Ideal Spot
Pfmn :
3.0
-0.8
= 2.2
Size :
17.0
+ 0.8
= 17.8
Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the
correct ideal spots for Rounds 0 and 1 (open fields), the rest of the table will fill in automatically. If you have entered any answers incorrectly,
a line should appear through your answer and a pop bubble will appear.
Incomplete
Traditional
Low End
High End
Performance
Size
Rnd Pfmn
Size
Rnd Pfmn
Size
Rnd Pfmn
Size
Rnd Pfmn
Size
Rnd Pfmn
Size
1
1
1
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
6
6
6
6
6
7
7
7
7
7
8
8
8
8
Previous
Next
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Recommended textbooks for you
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.