The key tool in the marketing strategy of every successful organization for reaching the targeted customer is _______.   a. market criteria   b. improving marketing premises   c. market segmentation   d. the 80/20 principle

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The key tool in the marketing strategy of every successful organization for reaching the targeted customer is _______.
  a.
market criteria
  b.
improving marketing premises
  c.
market segmentation
  d.
the 80/20 principle
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