The market environment Which of the following statements about the market environment is correct (a)? Select one or more options: -The fact that the average age in many European countries is increasing can be seen as part of the socio-cultural environment in an analysis of the market environment -Boeing manufactures aircraft and buys some of its engines for these aircraft from Rolls Royce. For Rolls Royce, a threat of forward integration could be that Boeing could start manufacturing engines itself. -If the threats from the competitiveness are strong, the industry often performs worse in terms of profitability -The external environment (the external environment) can often not be affected by the company. Therefore, it is good that this environment can not affect the market conditions for the organization

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The market environment
Which of the following statements about the market environment is correct (a)?

Select one or more options:


-The fact that the average age in many European countries is increasing can be seen as part of the socio-cultural environment in an analysis of the market environment

-Boeing manufactures aircraft and buys some of its engines for these aircraft from Rolls Royce. For Rolls Royce, a threat of forward integration could be that Boeing could start manufacturing engines itself.

-If the threats from the competitiveness are strong, the industry often performs worse in terms of profitability

-The external environment (the external environment) can often not be affected by the company. Therefore, it is good that this environment can not affect the market conditions for the organization

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