The marketing department is considering a shift to internet-based advertising The advertising rates and demographics of several diflerent options are shown below. The marketing campaign goal is to reach the following audiences Age 18 to25−1,000,000inpressions Age 26 to35−1,500,000impressions Age 36 to45−750,000impressions What ino of advertising investment wat be most economical while stall meeting the gools? Note. Round your enswer to the nesrent whole number value.
The marketing department is considering a shift to internet-based advertising The advertising rates and demographics of several diflerent options are shown below. The marketing campaign goal is to reach the following audiences Age 18 to25−1,000,000inpressions Age 26 to35−1,500,000impressions Age 36 to45−750,000impressions What ino of advertising investment wat be most economical while stall meeting the gools? Note. Round your enswer to the nesrent whole number value.
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter3: Cost Behavior
Section: Chapter Questions
Problem 5CE: Refer to Cornerstone Exercise 3.4 for data on Dohini Manufacturing Companys purchasing cost and...
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The marketing department is considering a shift to internet-based advertising The advertising rates and demographics of several diflerent options are shown below. The marketing campaign goal is to reach the following audiences Age 18 to25−1,000,000inpressions Age 26 to35−1,500,000impressions Age 36 to45−750,000impressions What ino of advertising investment wat be most economical while stall meeting the gools? Note. Round your enswer to the nesrent whole number value.
Transcribed Image Text:The marketing department is considering a shift to internet-based advertising The advertising rates and demographics of several
different options are shown below. The marketing campaign goal is to reach the following audiences
Age 18 to 25-1,000,000 impressions
Age 26 to 35-1,500,000 impressions
Age 36 to 45-750,000 impressions
What mox of advertising investment will be most economical while still meeting the goals?
Cost per thousand impressions
(dollars)
Source
Demographic breakdown
18-25 (108), 26-35 (50%), 36-45 (20%)
18-25 (10%), 26-35 (60%), 36-45 (30%)
Note: Round your answer to the nearest whole number value.
Investment in Source A (5)
Investment in Source (5)
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