The media has the power to shape public opinion and influence law makers because: a.The media is a moderator of stories, selecting which stories to tell and which to ignore b.The media is a teller of stories, shaping how events are perceived based on the way that news coverage is framed c.The media is an influencer of firm behavior, spurring companies to change their strategies when negative stories are told about them d.Both A. and C. are true e.All of the above are true

The term "media" refers to a broad spectrum of platforms and communication channels that are…

Answered: The media has the power to shape public…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section18.2: Salesforce.com Sold On Stakeholder Satisfaction

Problem 1C

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	a.	The media is a moderator of stories, selecting which stories to tell and which to ignore
	b.	The media is a teller of stories, shaping how events are perceived based on the way that news coverage is framed
	c.	The media is an influencer of firm behavior, spurring companies to change their strategies when negative stories are told about them
	d.	Both A. and C. are true
	e.	All of the above are true