The pandemic has accelerated a shift to buying online. Use your knowledge of retailing and/or customer buying behaviors to suggest and briefly explain two (2) strategies that offline/brick-and-mortar retailers could pursue to win back customers
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- Discuss how retailers can use the insights from mystery shoppers (shoppers pose as regular customers while reporting and evaluating their experiences) to alter their marketing strategy.What major trends and developments are retailers facing? How do these developments impact their competitive strategies?Buying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.
- How is the retail environment changing?Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Please discuss it with proper arguments with citing your references.Discuss how retailers can use the insights from mystery shoppers to alter their marketing strategy.
- descrie Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?How do retailers adapt to seasonal fluctuations and changing consumer trends?In online retailing, how are the marketers response to the issues in developing their marketing strategy?