The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holyrock." Coca-Cola marketers did not expect that this when used in a marketing campaignthat replaced the columns with Coke bottles, would arouse such an angry response in that country.cultural symbolO anthropomorphic codeback translationsemantic representationO civil analysis

cultural symbol Cultural symbols are things that represent ideas and concepts in a specific culture.…

Answered: The Parthenon evokes strong feelings…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this that replaced the columns with Coke bottles, would arouse such an angry response in that country. when used in a marketing campaign