Ankit The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternativesinclude television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shownConstraintAudience per advertisementCost per advertisementMaximum media usage1010To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% ofthe total number of advertisements authorized(a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact?TelevisionRadioOnlineTelevision Radio Online300,00054,000 120,000$2,000$300 $600Radio Budget (in dollars)Online Budget (in dollars)Total Audience20What is the allocation of the budget among the three media, and what is the total audience reached?Television Budget (in dollars) $$(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

Answered: Image /qna-images/answer/0e8506a5-c0ba-4418-9b32-8ab1c9269ca3.jpg

Answered: The Westchester Chamber of Commerce…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

See similar textbooks

Similar questions

1 - Product advertising is often used to stimulate demand directly. TrueFalse
Some national advertisers have found that theycan have more impact with their advertising byrunning a large number of ads for a period andthen running no ads at all for a period. Why mightsuch a flighting schedule be more effective than acontinuous schedule?
1) Track the type of product and frequency of advertising during three different time frames on three different TV stations: midday, evening news and primetime. Compare and discuss the rationale for the differences in what is advertised and at what time of day. 키 Out To For BI U
Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary.advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective.[John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive.The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.] Part 2: Name two advertisement execution styles that are…
Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.
Explain how advertising objectives would vary or remain the same for a frequently purchased product from a new brand vs an established brand in the market. Explain the message strategy of the advertisements for the above two scenarios. Choose one of the most appropriate short-term media budget allocation strategy for the ads of frequently purchased products and explain the rationale for the same
Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).
8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.
Ads during the 2005 Super Bowl cost an advertiser more than $2 million for 30 seconds of time. Why would an advertiser pay this much for advertising time?
As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will encourage all stiudents (graduates and non-graduates) to support the school’s campaign of increasing its enrollment numbers.
According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?
AD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad

SEE MORE QUESTIONS

Recommended textbooks for you

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

SEE MORE TEXTBOOKS