▪ There are four websites UGA can advertise on-MSN, Yahoo, Facebook, and Atlanta Chronicle. The cost and reach of each ad on these websites are given below: Website MSN Yahoo Facebook Atlanta Chronicle Reach 10000 12000 10000 5500 Cost $3500 $4500 $2500 $1500 UGA wants to reach 1200000 potential students through these websites while keeping the cost to the minimum. UGA wants to have at least five ads on each website and not more than 30 ads on Facebook. In addition, the number of ads on MSN has to be at least twice the number of ads on Yahoo. Using Linear programming, find out an advertising strategy for UGA.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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▪ There are four websites UGA can advertise on-MSN, Yahoo, Facebook, and Atlanta
Chronicle. The cost and reach of each ad on these websites are given below:
Website
MSN
Yahoo
Facebook
Atlanta Chronicle
Reach
10000
12000
10000
5500
Cost
$3500
$4500
$2500
$1500
UGA wants to reach 1200000 potential students through these websites while keeping the
cost to the minimum. UGA wants to have at least five ads on each website and not more than
30 ads on Facebook. In addition, the number of ads on MSN has to be at least twice the
number of ads on Yahoo. Using Linear programming, find out an advertising strategy for
UGA.
Transcribed Image Text:▪ There are four websites UGA can advertise on-MSN, Yahoo, Facebook, and Atlanta Chronicle. The cost and reach of each ad on these websites are given below: Website MSN Yahoo Facebook Atlanta Chronicle Reach 10000 12000 10000 5500 Cost $3500 $4500 $2500 $1500 UGA wants to reach 1200000 potential students through these websites while keeping the cost to the minimum. UGA wants to have at least five ads on each website and not more than 30 ads on Facebook. In addition, the number of ads on MSN has to be at least twice the number of ads on Yahoo. Using Linear programming, find out an advertising strategy for UGA.
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