BACKGROUND:I.Khalil Mahmoud and his 4 brothers decided to open a furniture factorywhich they called Mahmoudco Furnishings. Their idea was to purchasecheap wood, cut it, and assemble cheap furniture for sale in the market.Their goal was to become the cheap furniture provider in the region. Theydecided to open 10 more branches in the major cities in the Kingdomwithin 3 years. Since Khalil was the older brother, he was made CEO ofthe company.Mahmoudco Furnishings needed to expand due to increasing business. In.order to fulfill their delivery orders, the company decided to buy three (3)medium-to-large trucks for pickup and delivery for the major branch.THEY HAVE A LIMITED BUDGET SET ASIDE, BUT KHALIL DIDNOT SPECIFY IT. HE WOULD MAKE HIS CHOICE BASED ON AII.COMPARISON OF CHOICES.Question: For the furniture consumer, what kind of decision is this (complex, varietyseeking, habitual, dissonance reducing)? Explain your answer fully. What are thesteps the consumer would go through to purchase from Mahmoudco (steps inpurchase)?

Buying is the process of making a purchase or exchanging the product from the company in exchange of…

Answered: THEY HAVEA LIMITED BUDGET SET ASIDE,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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