Think about marketing messages of companies you respect. Why do you think this way? Have you purchased anything from this company? Were you satisfied? Why or why not?
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- What rights do consumers have and why do some critics of marketing feel buyers need more protection?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.What is meant by advance against goods? Discuss the advantages and disadvantages of it
- How can companies benefit from Consumer Marketing events?In your view, does marketing simply fulfill the needs that consumers already have, or does it cause consumers develop a need for the product/service that is being marketed? Defend your assertion with a specific example. How would you respond to those who adopt the opposite argument?