To effectively compete in the coffee market with giants like Dunkin Donuts and Tim Hortons, McDonald’s introduced their McCafé to help consumers see them as a viable source for their caffeinated beverages. McDonald’s did this to achieve which goal? Question 1 options: Add new beliefs to the McDonald's brand Add new attitudes to the importance of the McDonald's brand Add new characteristics of self-esteem to the McDonald's brand Add new perspective to the McDonald's brand
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Add new beliefs to the McDonald's brand
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Add new attitudes to the importance of the McDonald's brand
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Add new characteristics of self-esteem to the McDonald's brand
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Add new perspective to the McDonald's brand
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- Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.
- Tom is a business owner that has just asked his team the question, “What do we do best?” Which of the four marketing management philosophies is Tom using? Question 2 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing OrientationCustomer experience and Social well being. Explain the following concepts 1. Consumer behaviour can be harmful to individuals and to society. which ones? 2.A consumer’s personality influences the way he or she responds to marketing stimuli. what are the aspects of personality? 2. Brands have personalities and customers too, experience engagementWhat is brand personality and why is this concept important to marketers? In this context, discuss the brand personalities of the following brands – a. Starbucks b. Tata
- Which one of the following is not an economic objective of the business:- Question 15 options: Social environment Survival Profit GrowthThe freedom to act, make decisions and challenge one's self to be more creative fits which of Maslow's hierarchy of needs? Question 6 options: Social needs Security needs Basic needs Self-fulfillment needsSally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light