To illustrate these different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach the following industrial scenario. A company that manufactures a specialized scientific instruments based on standard base units with different optional extra parts (for example Cryostats for spectroscopy - an exciting range available for your research - Nanoscience - Oxford Instruments (oxinst.com) ). Sales volumes are expected to be 1000-2000 units per year. For each of these scenarios, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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  • To illustrate these different approaches to Production Planning, identify to most appropriate Production Planning and Manufacturing approach the following industrial scenario.

A company that manufactures a specialized scientific instruments based on standard base units with different optional extra parts (for example Cryostats for spectroscopy - an exciting range available for your research - Nanoscience - Oxford Instruments (oxinst.com) ). Sales volumes are expected to be 1000-2000 units per year.

For each of these scenarios, evaluate the effectiveness of the proposed Production planning Techniques AND Manufacturing approach AND justify your selections.

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