true/false 1. The "Marlboro Man" was an image of a cigarette smoking cowboy placed in rugged terrains. It was a highly successful publicity add that promoted smoking, particularly for men, which was used from 1954 to 1999 by Phillip Morris, the leading tobacco company in the United States. Since 1999 tobacco ads have been prohibited across the world. This add was more consistent with persuasive and complementary advertising than with informative advertising.
true/false
1.
The "Marlboro Man" was an
image of a cigarette
smoking cowboy placed in
rugged terrains. It was a
highly successful publicity
add that promoted
smoking, particularly for
men, which was used from
1954 to 1999 by Phillip
Morris, the leading tobacco
company in the United
States. Since 1999 tobacco
ads have been prohibited
across the world. This add
was more consistent with
persuasive and
complementary advertising
than with informative
advertising.
2.
The Public Health Agency
of Canada in May of 2021
launched a national
campaign called "Ripple
Effect" to encourage
vaccine uptake which
stated "Getting vaccinated
will help reduce infection
rates, ease pressure on the
health system and create
the conditions that will
allow us to get back to
normal life". This campaign
is consistent with
informative but not
persuasive advertising.
3.
An add reads
"Acetaminophen relieves
fever and minor body pain".
A statement that is
consistent with informative
advertising but not
complementary advertising.
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