upply chain development is important for marketers, especially when working on the product part of the marketing mix. Channel partners within the supply chain can include suppliers, retailers, wholesalers, and consumers. True or false?
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upply chain development is important for marketers, especially when working on the product part of the marketing mix. Channel partners within the supply chain can include suppliers, retailers, wholesalers, and consumers. True or false?
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- What type of distribution network is typically best suited for highly differentiated products? Explain your answer briefly.Search on the internet for a well-known company that applies Omni-Channel in its sale and marketing strategy and explain how Omni-Channel helps this company to grow and attract more customer. Discuss the effect of using Omni-Channel selling model on warehousing and distribution operations. You need also to mention the technologies that are used by the company for applying Omni-Channel strategy?Marketing channel management is also known as: Select one: Supply channel management Supply chain management Marketing supply management None of the above
- Name three m-commerce applications you have used and describe what tangible benefits they provide to you?What role do physical distribution and supply chain management play in attracting and satisfying customers?A retailer's supply chain includes the vendors that supply products, warehouses that store the product, distribution centers that deliver product to the retailers, and retailers who offer the product to the ultimate purchaser. An effective supply chain is crucial to any business and can result in lower costs, improved profitability, and greater customer satisfaction and loyalty. Although Target continues to be a powerful player in the U.S. retail market, it has had an ongoing problem with out-of-stock product. Experts say a major cause of this problem is that Target's supply chain was designed for brick-and-mortar store operations and isn't able to handle the additional demand and complexities of online orders. CEO Brian Cornell has recognized this as a critical problem for the retailer, noting that "Target's growth hinges on our ability to enhance the fundamental aspects of our business, starting with the supply chain." So when Target recently decided to upgrade its supply chain, it…