Suppose a business owner has a choice of 5 locations in which to establish her business. She decidesto rank each locations according to certain criteria, such as price of the store and parking facilities.How many different ways can she rank the 5 location?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Using the center-of-gravity method, compute the centralized coordinates among the following locations, which are indicated via black cells with white text in LOCATION.xlsx: 7,1 10,1 4,2 2,5 6,6 9,6 2,8 6,10 2. Using the weighted average center-of-gravity, which accounts for quantities to be shipped from locations, compute the centralized coordinates among the following locations: 7,1 10,1 4,2 2,5 6,6 9,6 2,8 6,10 *Quantities to be shipped are listed within the existing locations (i.e. Location 7,1 ships 17 units) in LOCATION.xlsx
A food manufacturer wants to locate a warehouse to serve its major The customers, annual volume, and the X and Y coordinates are shown in the table below. Customer Annual Volume X-Coordinate Y-Coordinate Judy inc. 25 3 7 Zac Supermarket 13 5 2 Harry Inc. 6 8 4 Sky Productions 4 1 5 Using the center of gravity location technique, determine the location coordinates that will minimize the transportation costs for their family of products.
What would be the important location factors that McDonald’s might consider before opening a new restaurant?
Xun Xu Health and Fitness has several productionfacilities scattered around the central and northern pa rt ofIowa. It would be desirable to have a distribution center fromwhich to send product to retailers such as Sears, WaiMart,Kmart, and large sporting equipment re tailers. Using the datain the following table, calculate the center of gravity locationfor the proposed new facility.
A food manufacturer wants to locate a warehouse to serve its major customers. The customers, annual volume and the X and Y coordinates are shown in the table below. Customer Annual Volume X Coordinate Y Coordinate Judy Inc 25 3 7 Zac Supermarket 13 5 2 Harry Inc 6 8 4 Sky Productions 4 1 5 Using the centre of gravity location technique, determine the location coordinates that will minimize the transportation costs for their family of products.
ABC Ltd. Wants to choose the best location for its new aluminum plant. The manager ofproductions and operations has three possible locations to choose from. His assistantrecommends that he use break-even analysis location technique to help determine whichlocation is best based on costs. . If total fixed cost = 40000 AVC = 20 Price per unit = 10 Break even point = 40000 / 20 - 10= 4000 So at the 4000 units of production, there will be no profit and loss as the total revenue is equal to the total cost. Demonstrate to the OM manager how to go about choosing the best location using thenumerical example you designed above.
Silky Industries is looking for a location for its second telephone remanufacturing facility. Two cities are under consideration. The two most important location factors are: Factor A “availability of resources” and Factor B “availability of customers.” However, the company is having great difficulty assigning relative weights to these factors. Location Factor Factor Weight Factor Scorefor Each City Blake Irmo A. Availability of resources 5 6 B. Availability of customers 10 7 Total 100 Assuming that the factor weights must sum to 100, what range of weights would make Blake the superior location?
Which of the following techniques works for location analysis for both service/retail/professional organizations as well as goods-producing organizations? A. Transportation method B. Traffic counts C. Factor-rating method D. Demographic analysis of drawing area.
b. A food manufacturer wants to locate a warehouse to serve its major customers. The customers, annual volume and the X and Y coordinates are shown in the table below. Customer Annual Volume X-Coordinate Y- Coordinate Judy inc 25 3 7 Zac Supermarket 13 5 2 Harry Inc 6 8 4 Sky Production 4 1 5 i. Using the centre of gravity location technique, determine the location coordinates that will minimize the transportation costs for their family of products.
b. A food manufacturer wants to locate a warehouse to serve its major customers. The customers, annual volume and the X and Y coordinates are shown in the table below. Customer Annual Volume X-Coordinate Y-Coordinate Judy inc 25 3 7 Zac Supermarket 13 5 2 Harry Inc. 6 8 4 Sky Productions 4 1 5 i. Using the centre of gravity location technique, determine the location coordinates that will minimize the transportation costs for their family of products
Let us assume that a new medical facility, Health-care, is to be located in XYZ city. The location factors, factor rating and scores for two potential sites are shown in the following table. Which is the best location based on factor rating method? in the following table. Which is the best location based on factor rating method? Sr Location factor Factor Rating Rating Location 1 Location 2 1 Facility utilization 10 5 4 2 Total patient per month 8 4 2 3 Average time per emergency trip 5 4 5 4 Land and construction costs 6 3 4 5 Employee preferences 7 4 4 6 Operations Facility 8 4 3
ABC Wants to choose the best location for its new aluminium plant. The manager of productions and operations has three possible locations to choose from. His assistant recommends that he use break-even analysis location technique to help determine which location is best based on costs. Design a numerical example in order to demonstrate to the Productions and Operations Manager how break-even analysis can be used in this Demonstrate to the OM manager how to go about choosing the best location using the numerical example you designed

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uppose a business owner has a choice of 5 locations in which to establish her business. She decides o rank each locations according to certain criteria, such as price of the store and parking facilities. How many different ways can she rank the 5 location?