. 3) Conduct research on the following topic: “Ethical issues when setting prices in South Africa.” Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa. Use the rubric on the next page and the mark breakdown below to guide you on how to structure this question. You must use an additional source other than the textbook. To avoid plagiarism, you must paraphrase your answer and reference them correctly. No marks awarded for verbatim answers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section19.2: Cvs: Continuous Value Strategy
Problem 3C
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We are opening up our own business. ABC Headphones we will be selling headphones.

1) When introducing a new product to the market, there are two main pricing strategies: Market Skimming or Market Penetration. At the launch of your product, state which pricing strategy would you choose? Explain why it is best suited to your product.

2)Explain the six steps of the price setting process. 

3) Conduct research on the following topic:
“Ethical issues when setting prices in South Africa.”
Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa. Use the rubric on the next page and the mark breakdown below to guide you on how to structure this question. You must use an additional source other than the textbook. To avoid plagiarism, you must paraphrase your answer and reference them correctly. No marks awarded for verbatim answers.

 

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There are several types of packaging to use for a product. Select the packaging best suited to your product and explain your choice.

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