Using the components of the 4E framework, outline how anentrepreneur marketing low-sugar candy might apply it to his or hermarketing mix efforts.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Using the components of the 4E framework, outline how an
entrepreneur marketing low-sugar candy might apply it to his or her
marketing mix efforts.
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