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- Explain how brand of a commonly purchased consumers packaged good, such as toilet tissue, could be skim-priced?The most expensive refrigerator in the world is the Sub-Zero brand. Many consumers believe it to be the best brand made. For people who insist on having the best kitchen money can buy and will accept no less, the Sub-Zero refrigerator is an example of what kind of product? O a. exclusive O b. heterogeneous shopping O c. convenience O d. shopping O e. specialtySpecialty products require a lot 1 point of advertising, personal selling, and other marketing efforts. True False
- Store brands are created and manufactured by the retailers. Select one: a. True. O b. False.“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what is this sentence means?32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is low
- A computer printer sells for $376 after a 12% discount. What was its original (list) price? (Round to the nearest cent.)Examine and compare one of the following product sets. Base your comparison on such factorsas features, costs, convenience, ease of use, and value.c. Online shopping versus “bricks and mortar” shoppingHow would you respond to a stockout of yourpreferred brand (or model) of the following?What factors other than product category wouldinfluence your response?a. SUVb. Cerealc. Deodorantd. Dress shirt/blousee. Perfume/aftershave lotionf. Soft drink
- A retailer has one opportunity to purchase a holiday gift basket. The retailer buyseach basket for $10 and sells each basket for $25. Baskets left at the end of the season aresold to a discounter for $1. What is the underage cost?Which one of the following is the reason for elastic consumers that the retailers should understand while fixing retail price? a. Purchase urgency is high b. Purchase urgency is low c. Consumers are price insensitive d. There are no substitutes: Differentiate among these on practical ground i.e. through definition or theoretical perspective and then through one example of any brand i.e. brand must be same for the purpose of differentiation. Impulsive and Compulsive Buying Consumer Buying Behavior and consumer Purchase Decision Predatory Pricing and Everyday Low Pricing