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- 4. The expert’s opinion and the test marketing methods are examples of Qualitative and Quantitative methods of sales forecasting respectively. Contrast these two methods and any other three methods each of the qualitative and quantitative sales forecasting citing relevant examples in the food and beverage industry to support your answer.Why is forecasting important to marketsegmentation?Is there a difference between forecasting demand and forecasting sales? Can demand be forecast from historical sales data?
- 40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario Analysis2. A company conducted a survey of its employees to determine their level of satisfaction with various company policies. The data collected from this survey are: a. primary data. b. secondary data. c. experimental data. d. census dataWhat are the two primary types of surveys a companymight use to forecast sales? Why would a company usean outside expert forecasting survey?
- ________ involves the use of lead indicators to predict possible political dangers. Select one: a. Computer modeling system b. PRISM c. Composite ranking d. Early warning systemBusiness plan users measures a business and its growth by means of sales, thus statement of sales is a cru- cial part of your business plan. Sales forecasting is a pillar of your business plan but no wories it doesn' require complex equation. In sales forecast, what you needed is an educated guessing based on the pos- sible demand of your product. Below is the demand and supply of t-shirt among your competitors, analyze the figures in the table and discuss what it fries to imply in the box below. Historical Data Total Demond Supply: Competitor A Supply: Competitor Supply Competitor C Total Supply sold per year B sold per year sold per year Year 1 25,037 1110 1221 1343 3674 Year 2 29,540 1721 1843 1977 5541 Year 3 34,494 2825 2888 2966 8679Five (5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whetherthey are qualitative data, discrete quantitative data or continuous quantitativedata. Identify also the scale of measurement for each.
- 3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?Explain the following terms as used in research i) Dependent variables ii) Independent variables iii) Moderating variables iv) Mediating variables v) Extraneous variablesSUAL 10 40 Choose the correct sequence of Maslow's hierarchy of needs 1. safety needs 2. physiological needs 3. esteem needs 4. social needs 5. self-actualization Vacaf Telman CAVAB Myya 1, 2, 3, 4, 5 1, 3, 2, 4, 5 2, 1, 3, 4, 5 1, 2, 4, 3, 5 Əvvəlki Növbəti Bütün suallar Qeyd olunanlar Cari Vəziyyət 82F Sunny a q AZE 15: 18.06 TOSHIBA