WEEK 1 maner 234567 ∞ 8 FORECAST DEMAND 135 135 135 134 134 144 155 156 Week 1 2 3 4 5 6 7 8 ACTUAL DEMAND 132 MAD 128 150 a. Compute the MAD of forecast errors. Note: Round your answers to 2 decima 160 180 170 185 205

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Operations Management CH 3

Question 14 

Harlen Industries has a simple forecasting model: Take the actual demand for the same month last year and divide that by the number of fractional weeks in that month. This gives the average weekly demand for that month. This weekly average is used as the weekly forecast for the same month this year. This technique was used to forecast eight weeks for this year, which are shown in the following tables along with the actual demand that occurred.

The following eight weeks show the forecast (based on last year) and the demand that actually occurred:

 

WEEK
12345
6
7
8
FORECAST
DEMAND
135
135
135
Week
1
2
3
4
5
6
7
8
134
134
144
155
156
a. Compute the MAD of forecast errors.
Note: Round your answers to 2 decimal places.
ACTUAL
DEMAND
132
128
150
160
180
170
185
205
MAD
Transcribed Image Text:WEEK 12345 6 7 8 FORECAST DEMAND 135 135 135 Week 1 2 3 4 5 6 7 8 134 134 144 155 156 a. Compute the MAD of forecast errors. Note: Round your answers to 2 decimal places. ACTUAL DEMAND 132 128 150 160 180 170 185 205 MAD
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