What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 4DYMP
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What are the challenges for a startup in finding distribution? How do these challenges compare to those faced by a large company when it introduces a new product?
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