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Subject: Procurement & sourcing
Q): What are the difference between consumer & organizational buying?
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- Write a brief report that demonstrates your active participation in the discussions and contributions to your personal journal. It should include examples of your postings on the activities, your thoughts and personal musings on the problems and issues introduced in the activities, and a summary of what you learned in this module.Required:Write a summary from the “discussion question and answer” file that I posted. 2-3 page maximum explaining what I learned.A differentiator need not worry about production costs because premium prices can be charged for its goods and services. ⢠Cost is a huge factor to determine what customers buy. All consumers want the the best out of the products but with the right cost. Some customers have loyalty to the brand but cost remains the most important factor in the product. 2. Pursuing a low-cost and a differentiation strategy generates higher profits than a single generic strategy ⢠I would agree with this…Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words. I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1. Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2. Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3. As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4. It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3) ST: 1. With an increment in intensity of competition amongst the rivals and Sheng…Subject: Channel management Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above
- Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer. Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?Explain IKEA Category Factors briefly? Threat of new entrants. Bargaining power of buyers. Bargaining power of suppliers. Current category rivalry. Pressure from substitutes. Category capacity. Of these points.Question 2Events and experiences such as the FIFA world cup competitions attract sponsors who put in substantial amounts of money.Assess the wisdom of being a headline sponsor at the FIFA world cup event.
- Q 3. As a sales manager your responsibility is to select people for your company, which selection method would you choose and why? Give reasons to support your answer.Audi Company's Strategic Approach 1. Analyze the company’s strategic approach and why it works for them 2. Low Cost 3. Differentiation 4. Focused Low Cost 5. Focused Differentiation 6. Explain how they differentiate themselves from their competition 7. Describe their competitive advantage and whether or not it is sustainable 8. Explain how their mission and vison statement support their strategic approach. Use APA formatting guidelines. For this assignment, use no more than 1500 words, excluding titles, footnotes, charts, tables and annexes. Be sure to have at least 5 peer-reviewed sources for your major points.Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?
- In marketing, what you get minus what you give up is best known as which of the following? Question 2 options: a) Goods b) Value c) Price d) DistributionProduct, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disneySubject: Channel management Q5): What influencing involved along the channels? Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above