Answered: What are the different steps in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What are the different steps in the communication
process?

Expert Solution

Step 1

Communication is defined as exchanging facts between individuals who hold different positions in an organization to achieve mutual unity. The communication process is more dynamic than a static occurrence.

Step 2

Following are the different steps involved in the process of communication:

The sender expands an idea of what to send: At the beginning of the communication process, the sender builds an idea that he intends to send to another person or a group of people. Basically, they plan the overall topic or information they want to convey.
The sender encodes the message: Once the sender has developed an idea, they translate it into a form that can be passed on to another person. This means converting the thoughts of the information they want to send into a specific format. The message can be informal, verbal, or symbolic.
The sender will use a communication channel: After that, the sender determines how to send it. This includes choosing the most appropriate medium for the message they are relaying. If someone is communicating in the workplace, be sure to choose the right and best communication channel.
Message received by the recipient: After that, the message will be received by the recipient. This communication stage is done by hearing, seeing, experiencing, or receiving another type of message.
The receiver decodes the message: The receiver decodes the sender's message. In other words, they interpret it and translate it into a thought. Once they do this, they analyze the message and try to understand it. The communication process is successfully executed when the sender and recipient of the conveyed message have identical meaning.
The receiver provides feedback: Finally, if this is not one-way communication, the recipient will provide feedback in the form of a reply to the original sender of the message. Feedback gives the recipient the ability to confirm that the sender has received their message and explained it correctly.

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