What are the factors that make a person choose a bank? What are people looking for in a banking institution?

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter18: Initial Public Offerings, Investment Banking, And Capital Formation
Section: Chapter Questions
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What are the factors that make a person choose a bank? What are people looking for in a
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please elaborate or explain the 5 factors

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