what are the trade-offs between global consistency (Goloablization) and local adaptation (Localization) by using Hofstede's dimensions of national culture.
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what are the trade-offs between global consistency (Goloablization) and local adaptation (Localization) by using Hofstede's dimensions of national culture.
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- Briefly describe the main cultural dimensions of Hofstedes framework. Where does the U.S. stand on each of the dimensions?Briefly discuss and outline the 6 key dimensions of national culture from the research of Geert Hofstede.Explain the five Fundamental Patterns of Cultural Differences with examples?
- What are the challenges of defining culture and the role of geographic and historical forces shaping the character of culture?.“Culture of one country varies from another” Explain the statement with the support of four (4) basic patterns of cultural differences with appropriate examples.How can you interact with individuals with very different beliefs and values? How to use cultural humilty?
- All of the following are dimensions of Hofstede national cultures EXCEPT a. Power distance b. Individualism/Collectivism c. Goal orientation d. Uncertainty AvoidanceCultures are dynamic. How do they change? Are there cases in your own culture which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?Do you agree with the observation that the global Internet will drive styles, tastes, and products to converge and create a more homogenous, global marketplace? Why or why not?
- Explain the following characteristics of culture and provide examples to support your answer: i. Culture Satisfies Needs ii. Culture is Adaptive/Dynamic iii. Cultures are Similar but Different iv. Culture is Invented v. Culture is Shared In your response, illustrate how these characteristics shape and influence the development and functioning of human societies.What is the difference between globalization, internationalization, and local adaptation (or localization)?Immigration has had a massive influence on helping shape "American" culture, how does it relate to the Dominant/Co-culture paradigm? Does it further support the pre-existing ways of the Dominant culture or did it lead to changes? How does it compare or measure up to one of the cultural theories (Hofstede, Hall, World Values Survey)?