What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon? Thoroughly explain your suggestions and include references if you research or include any facts in your assignment.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete."

Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon.Answer this content addressing the following questions:

  • What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon? Thoroughly explain your suggestions and include references if you research or include any facts in your assignment. 
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