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1) What do you see as the biggest differences in defining your target market internationally vs. domestically?
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- name a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain how a marketer capitalize on or avoid the changes that you have identified?
- What are the benefits of standardizing versus adapting marketing strategies across different countries?If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?Assume that you are the Director of International Marketing for a company producing refrigerators. Select one country in South East Asia and one in Europe and develop a marketing plan for your new product to penetrate the two countries. Make any additional assumptions that are necessary about your company.
- What are the fixed and variable costs when marketing the product internationally?Are they similar to the domestic setting?How can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?justify using example how each determinant influence one's decision whether or not to expand their business internationally.
- How is awareness created for the product in the various country markets?How and where is the product typically bought?Explain what are the determinants of product adaptation in international markets. Argue about the manager's role in managing the product's brand in the target market.When it comes to international marketing, what is a data system?