What factors (other than price) do customers place a value on? How can a retailer use these factors to create a differential advantage?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 3DYMP
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What factors (other than price) do customers place a value on? How can a retailer use these factors to create a differential advantage?
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