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what impact has media had on online shopping? How does this reflects on American culture.
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- Why has the Internet become a popular advertis ing medium?Think of a recent purchase that you made, and describe how social environmental factors, including reference group, family, and culture, influenced your buying decision. How are retailers using social media to impact your buyingdecisions?How does inbound marketing adapt to changes in consumer behavior and technology trends?
- Do you find that you are more likely to make a purchase when shopping online or in person? Why do you think that is, and how does technology impact ones decision whether or not to buy?Explain e-business, e-marketing, and theopportunities e-marketing presents.How can advertisers effectively target and engage consumers in an era of information overload and short attention spans?