What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?
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A: The five levels of product according to Philip Kotler are - Core benefit Generic product Expected…
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- What is market segmentation? What are the factors should be considered and how?How can marketing organizations effectively adapt their strategies and tactics to reach and engage Generation Z consumers?How does a marketer obtain market information for marketing and management decision-making purposes?