What is brand & brand management? Assume that you are marketing manager of the company which is facing problem in their marketing department and you have to conduct a research to solve the same anwseryour question using specific knowledge of this subject.
Q: Define the term management science. What is the relationship between management science and…
A: 1. Management science can be referred to as the application of science in the field of management…
Q: have been hired by a resort/hotel and they want to create some targeted advertisements to a certain…
A: Segmentation is very important activity for every company. The market research is done for this…
Q: A business impact analysis (BIA) is a study used to identify the impact that can result from…
A: A business impact analysis (BIA) is a process that predicts the consequences of disruptive business…
Q: DivDisk continues to manufacture DVDs even though most of the world watches movies on OTT services…
A: It is an example of optical disc.
Q: Investors have multiple opportunities to invest their hard earned money to enhance their wealth.…
A: In general, investors have several options of investments so that they can earn returns and enhance…
Q: Bader, a manager at CCC Business, is confronted problem. He has to make - - decision to solve the…
A: Confronted problems can be stated as if any individual is confronting a complex situation or…
Q: RESPONSES OF RESPONDENTS TO THE RESEARCH QUESTION CODES THEMES OR CATEGORIES Respondent 1: Wear face…
A: Respondents are individuals who are used by people undertaking research to collect required…
Q: Determine the type of business analytics for the following scenarios. A. Imagine you are a…
A: Here, being a meteorologist, I would analyze the data from the satellites, I could forecast the…
Q: In a marketing research study, coding males as zero and females as one is an example of a (an)_____…
A: In the market research study, the nominal variable is categorized into two and gender is the best…
Q: Tara wishes to accumulate $25,000 in 5 years. Use the appropriate formula to find the sinking fund…
A: Here we use the FV of the annuity formulae: FV of annuity = P(1+r)n-1rWhere, P= periodic paymentr =…
Q: The goal of clustering a set of data is to_____ Group of answer choices divide them into groups of…
A: The population is the set of people living in a particular geographical area with similar species.
Q: Each month melai and jason gonzaga have lengthy discussions about their household spending. They do…
A: As adults, we all are projected to know how to manage our finances properly. Some studies have…
Q: Choose the best answer The post-earnings drift is inconsistent with I The weak form efficient…
A: The post earning drift is inconsistent with :- The weak from efficient market hypothesis so, option…
Q: Answer the following scenarios by providing the applicable analysis type and benefits: a. The…
A: A ) As a matter of fact, we can say that where a solution to help save economic and environmental…
Q: A drug company wants to find the efficacy of a new drug designed to reduce bone fractures in old…
A: Marketing research relates to the method of gathering, interpreting, and analyzing data to solve the…
Q: When a new business is started, or a patent idea needs funding, venture capitalist or investment…
A: When a new business is started, or a patent holder needs support, capitalists or investment banks…
Q: A common cause of nonlinearity in advertising response models is a declining marginal effect, in…
A: Marketing is the practice made by the businesses to build customers. This marketing brings in…
Q: Amal is planning to open a business in fast food market, Guide her about at least two…
A: A hard the truth is that numerous eateries come up short during their first year, oftentimes because…
Q: Wired & Plugged specializes in manufacturing modern electronic components. It also builds equipment…
A: Given data is
Q: In a marketer's macroenvironment, the ________ consists of laws, government agencies, and pressure…
A: ANSWER - political environment
Q: If a market segment is actionable, this means that this segment, _________. a. is big enough so that…
A: Segmentation refers to the process of grouping the customers who have similar, choices, tastes,…
Q: True or false One of the roles of the management accountant in the steep analysis is to assist the…
A: 1. The role of management accountant is to analyse accounts and prepares reports about following…
Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…
A: The targeted advertisements are for specific group of audience who are identified by the marketing…
Q: A seagull flies at 27 meters above sea level. A dolphin swims at –27 meters and a flounder fish…
A: Given Information:
Q: Imagine that the AD curve intersects the AS curve in the Neoclassical Region and that the price of…
A: ANSWER IS AS FOLLOWS:
Q: An advertising agency is wanting to start a knowledge management programme. They operate with a…
A: There are various business organizations and marketing organizations that are working these days…
Q: DivDisk continues to manufacture DVDs even though most of the world watches movies on OTT services…
A: Div Disk's DVDs are examples of a Dog in the BGC matrix. BGC Matrix: Boston Consulting Group (BGC)…
Q: The WineCellar is a small boutique shop that sells only premium wines, offering a deep assortment of…
A: The answer is "d. Specialty store."
Q: A selection model that requires that a candidate has a minimum score level on all selection criteria…
A: The selection can be stated as the technique of selecting the right individual with the necessary…
Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…
A: If a business is trying to cater to all the customers then they will be not greatly satisfied with…
Q: The key lesson of the “Cow to Customer” article is ________. Group of answer choices Beef logistics…
A: The article is mainly about the dairy sector being dominated by a cooperative structure. Dairy…
Q: What is the advantage of a dot plot over a histogram? Group of answer choices 1. Preserves the…
A: What is the advantage of a dot plot over a histogram? Answer - Preserves the original data in the…
Q: Emily wants to start a coffee shop and perhaps even try to grow the business into several outlets.…
A: A method for assessing the competitive marketplace of a corporation. It is a valuable tool for…
Q: dentify and explain the key steps of the analytical problem-solving model. Then provide a…
A: The key phases of the logical problem-solving model with example & difficulty which can happen-
Q: What are machine learning algorithms good at? (MC) Pick correct answer: Finding and matching…
A: Please find the attached answer in step 2
Q: Suppose you are a manager in some leading firm / organization. The owner of the firm wants you to…
A: The company is identified in the market according to the commodity or service it delivered in the…
Q: The board of directors of Megacorp Berhad, a public listed company comprises of executive directors…
A: "Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: The demographic environment is of major interest to marketers because it involves people, and people…
A: The demographic environment is of major interest to marketers because it involves people, and people…
Q: In planning for a crisis, the leader has to focus on five integrated tasks. These tasks include all…
A: Planning for a crisis-
Q: 1. A school librarian wants to gather the students’ opinion about the school’s library services. A.…
A: Open and Close-ended questionnaire - An open-ended questionnaire is one that can only be answered…
Q: Which business research approach analyzes continuous data when the data are non-normal? Group of…
A: Data is collected manually with a risk of poor quality and with such bulk of data there is also a…
Q: Imagine you manage a public swimming pool in a small city. Each summer, you must recruit and select…
A: For managing a public swimming pool in a small city. Each summer, it is must to recruit and select…
Q: Identify the statement which is TRUE regarding decision making. a. Managers should use only…
A: a. Managers should use only ready-made solutions all the time: Ready-made solutions are not always…
Q: Solve for the y-intercept and the slope. Form the equation of the regression line that describes the…
A:
Q: Suppose your company has an e-commerce Website for selling different types of goods and services.…
A: For an e-commerce company analyzing the consumer's data has become a common practice. These data…
Q: Where do you want to be in five years? Do you have specific five years goal? Establish three goals…
A: Different people have different goals to achieve. every person have very own target that one wants…
Q: You are the Data Security officer for Brownsville Town Hospital. The hospital is preparing to…
A: As a Data Security Officer for a small hospital, security proposal to be presented to the CIO will…
Q: Which of the following statements about what-if analysis is TRUE? Multiple Choice Changes in…
A: Changes in an objective function coefficient might or might not change the decision variable…
Q: Is it possible for an investor to earn abnormal returns. Discuss in the context of efficient market…
A: The effective market speculation (EMH), on the other hand known as the proficient market hypothesis,…
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- The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.What kind of secondary data and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.
- 4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.Imagine yourself to be a professional researcher. You are working on the problem that has been pantene brand image is deteriorating. You have already prepared your initial marketing research design works. Now you have to come up with a scaling technique for preparing the questionnaire. From my lectures, you know that there are two major scaling techniques - comparative scaling techniques and non-comparative scaling techniques. My question is, which of these two techniques do you feel will work perfectly with your problem? Explain all the types of techniques you select with example questions. ReplyForwardDefine relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a bran
- 2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?The marketing mix (the four Ps) represents a set of stimuli that are planned and created by the company. What marketing stimuli do you remember from your last week? Why do you think you selected these stimuli to perceive and remember?Why do you think developing a Marketing Plan for a new or existing business is an important activity for marketers and for companies in general? What is your opinion of the Acme Consulting Sample marketing Plan that is uploaded as a sample marketing plan?