What is “Chasm”? Describe the most effective ways to cross the chasm when introduction new product in the market with examples.
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What is “Chasm”? Describe the most effective ways to cross the chasm when introduction new product in the market with examples.
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- Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.How can the Target markets be selected?What product types require personal selling internationally?Does it differ from how those products are sold domestically?
- How should a company choose the most attractive target markets?Create a list of potential target markets of different companies whether it offer products or services then discuss.With contextual examples, how can modern organisations use missionary selling to their advantage in positioning new product in the marketplace.
- Choose a market segment and give examples of how that group of tourists will have an enhanced tourism experience in a hotel. persons with disabilities, single ladies, families with small children, etc. Give concrete examples of tourism product concepts.You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?You are required to develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?