What is environmental scanning? a. It is identifying the emerging trends that will affect your business. O b. Involves scanning competitors strategies. Oc. Involves surveillance of the external environment to predict changes and detect changes in already in progress. O d. Monitoring customer to spot key emerging changes in behavior.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What is environmental scanning?
a. It is identifying the emerging trends that will affect your business.
O b. Involves scanning competitors strategies.
Oc. Involves surveillance of the external environment to predict changes and detect changes in already in progress.
O d. Monitoring customer to spot key emerging changes in behavior.
Transcribed Image Text:What is environmental scanning? a. It is identifying the emerging trends that will affect your business. O b. Involves scanning competitors strategies. Oc. Involves surveillance of the external environment to predict changes and detect changes in already in progress. O d. Monitoring customer to spot key emerging changes in behavior.
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