Q: Select a strong brand of your choice and explain reasons?
A: A strong brand indicates how much a brand is recognizable among the masses. A brand helps in…
Q: How do IHG’s multiple brands enable the company to address the needs of specific consumer and…
A: If a company is trying to serve every single person then it will dilute the value it is providing to…
Q: Why customer is ready to pay extra for buying a particular brand
A: Companies usually tend to build their brand value in order to gain a strong foothold in the market.…
Q: How individual branding is different from family branding?
A: An organization's image is viewed as one of its most important and imperative resources. Indeed,…
Q: Compare any two brands with respect to below the line strategies adopted by them. Brands can be from…
A: Ans. Clothes and marketing advertising or marketing strategy where products are promoted to specific…
Q: What is brand? Discuss some of the brands?
A: A brand is a title or name given to a product. It separates a product from similar other products.
Q: Citing specific examples, how has branding helped you as a consumer? Think about the assurance you…
A: Differentiation means providing unique features or something that is not already there in the market…
Q: how can the characteristics of a brand relate to a person (e.g., unique, consistent, and relevant…
A: Brand personality is a collection of individual attributes assigned to a brand name. Brand…
Q: A business strategy approach for a new brand targeted to the public market
A: Basically, your focus on procedure includes assessing each segment’s engaging quality and, from…
Q: What difficulties may McDonald’s face when repositioning its brand image?
A: Brand repositioning refers to the activity of repositioning the image of a particular brand and…
Q: How do you find a product niche?
A: Niche Product - A niche product is a product where specific sections of a larger industry and market…
Q: Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and…
A: A value chain is the worth you vow to convey to your clients post buy. It's at last what makes your…
Q: How should the brand use various marketing strategies to create customer based brand equity for…
A: A marketing strategy is a corporation's overall strategy for reaching out to potential customers and…
Q: What is the brand promise and design of promotional mix in IKEA?
A: It promotes the concept of the "wonderful everyday" during a approach that's accessible…
Q: Use two or three companies & their respective brands to illustrate the importance of branding and…
A: Branding refers to the process of assigning unique characteristic to a product to distinguish it…
Q: Find two brand names that you feel are particularlyappropriate and two that you feel are not…
A: Brand can be described as a particular name under which a company sells its products or services.…
Q: Give an example of a brand that is most likely being hurt by a big retailer's private label brand.…
A: Private labels are the products that are sold by the retailer or the organization selling the other…
Q: Give two examples of popular products with very clear benefits.
A: There are a lot of products but we need to know the exact benefits that we can get from it. What are…
Q: Consider your career after graduation and your first job after business school how do you want to…
A: Branding means how the company owners want to their customers to think about their products and…
Q: Give an example of the unique selling proposition for three of your favourite brands?
A: Definition: Special Selling A product's proposition, often known as its USP, is what distinguishes…
Q: What will be your objective in increasing awareness of your brand/business?
A: Business - Business involves commercial, professional, or industrial activity that is aimed to…
Q: Describe the brand sponsorship options available to marketers and provide an example of each?
A: There are four kinds of brand sponsorships options available for the marketers. These are given…
Q: Explain the hierarchy of brand associations. Give examples at each level.
A: The hierarchization (structuration) of brand aspects in a brand hierarchy is an approach to using…
Q: What are secondary associations and how can a company leverage these associations to help build…
A: Brand: It describes the company, individual, or product recognized by those who escapade with it. A…
Q: What benefits does Target receive from its store brands?
A: The above question is from the case study: Target Case Analysis The answer to the question is given…
Q: what different ways you will suggest to Leverage Secondary Associations with your present Brand in a…
A: Leverage Secondary Associations - It can be defined as a strategy implied to build brand equity.…
Q: What is the difference between family branding and individual branding?
A: Brand: It involves a name, logo, label, symbol, and other attributes, which make a brand's product…
Q: Define marketing mix with the help of brand of your choice and explain marketing mix?
A: The term "marketing mix" refers to a group of procedures, or techniques, that business use to sell…
Q: Describe the concept of brand equity. Think of a company (besides NIKE and coca-cola) that has…
A: Below mentioned are the various reasons why understanding consumer perception is important: 1.…
Q: What are the elements of brand? Explain them
A: A brand is described by the different tangible elements that create and formulate a visual,…
Q: As a marketer, why is it necessary to consider product life cycle management and align it to your…
A: Product life cycle: A product passes from different phase in the market which effects its supply and…
Q: Why is marketing a process? Why is product orientation important?
A: Marketing is the procedure of procuring customers by promoting the goods. It is a procedureof…
Q: Discuss how a new brand manufacturer would go about defining their market segment and then begin to…
A: Brand Manufacturer - These are those companies who are engaged in selling the entire product as its…
Q: State one positioning strategy that ultimate concrete product can adopt to attract customers
A: A positioning strategy can be defined as the element of marketing that is done to create and develop…
Q: compare the different types of consumer products and gives examples for each one of them. How does…
A: When it comes to marketing, one thing every company should keep in mind is that not all customers…
Q: Can any other mineral water brand ever take over Evian’s market share? Why or why not?
A: There are many more companies in the competitive market and these are competing with each other to…
Q: Do Brands differ from products? How and Why? Discuss it.
A: Marketing refers to the process of managing a product/service or both such that customers purchase…
Q: What is selling against the brand?
A: Selling against the brand means stocking known brands at a higher price to sell the in-store brand…
Q: Suggest a company that has a successful history managing their brand. What are their contributing…
A: Brand management refers to a marketing function that uses techniques to over time enhance and…
Q: Choose any two main brands. Pick the category dominated by these two main brands. Evaluate the…
A: The positioning refers to a marketing strategy in which a company decides what points should it use…
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Solved in 2 steps
- what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?How are you going to raise awareness of your products within your target market efficiently?How does the careful selection of brand elements by marketers contribute to a company's long-term success in a competitive market ?
- Why is it important to determine who your target market is?Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?How does Marketing strategy vary according to the level of involvement associated with the product?
- How do companies use target markets to sell products?Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?