Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What Is Nonprofit Organization Marketing?
Expert Solution
Step 1
A non-profit organization can take benefit from the same platforms for marketing that the organization use for non-profit business. Non-profit organizations must be very strategic about to establishing a connection with donors since most of the non-profit organizations have small budget.
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