What is the difference between and marketing significance of a “passive receiver” for conventional media and an “active receiver” for social media?

Q: What are the similarities and differences betweenthe product and retail life cycles?

A: Product life can be explained as the stages through which the product or goods pass from introductio...

Q: Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Cor...

A: Corporate objective: The corporate objective for any company will be like increasing the company's v...

Q: What is the difference between an EDLP retailerand a high-low retailer? Why does Carmex chargethem d...

A: Every day low pricing tends to have constant pricing trend of products  over a long period of time. ...

Q: How does a movie theater use off-peak pricing?

A: It is the marketing practice of manipulating the price of the product in accordance with the busines...

Q: Distinguish amongthree variations ofthe consumerpurchase decisionprocess: extended,limited, and rout...

A: There is a certain variation in the consumer buying behavioral pattern while making the purchase of ...

Q: Explain themajor legislationthat ensurescompetition andregulates theelements of themarketing mix.

A: Marketing environment means the external forces that affect the ability of an organization to serve ...

Q: Review the recent communication campaigns of Netflix India. How similar or different is it from Amaz...

A: Netflix launched a campaign with title ‘Just a Story Away’ by highlighting the power of storytelling...

Q: What two challenges must marketers overcome when marketing toHispanic consumers?

A: Hispanic consumers are those individuals whose culture,values,beliefs belongs to Spain. Marketers be...

Q: What is price?

A: Price is the money which the customer or one party has to pay to another party in order to acquire t...

Q: What are (a) the advantages and (b) the disadvantages of Chobani’s Customer Loyalty Team thathandles...

A: Customer loyalty can be termed as customer willingness to continue coming back to the company in ord...

Q: A slotting fee is a payment that a Select one: O a. wholesaler makes to place a new product on a ret...

A: A Slotting fees is a payment - manufacturer makes to place a new product on a retailer's shelf.

Q: If a firm wished to encourage repeat purchases by a buyer throughouta year, would a cumulative or a ...

A: A quantity discount is a reduced price offered to a buyer on the per-unit price for a certain produc...

Q: When developing a market plan, why is problem definition the most important component of marketing r...

A: A market plan is a kind of document which explains the advertising strategies of the firm in order t...

Q: Detail each step you will take as you develop a new performance evaluation system.

A: A performance evaluation system can be referred to as a tool that enables an employer to assess empl...

Q: Marketing efforts to produce, promote, and reclaim environmentally sensitive products are called____...

A: A particular place where buyers and sellers trade products and services is known as the market. The ...

Q: 4. Describe the major trends and forces that are changing the marketing landscape in this age of rel...

A: Regular and everytime ,commercial center countenances emotional changes. As indicated by Richard lov...

Q: Give an example of an unethical use of computer technology by a business.

A: Unethical activity refers to an act by a person or business entity that is morally wrong. Business f...

Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.