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What value(s) is/are promised in the value proposition in Fig. 3.1?
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- Answer the follow questions in relation to that product: Gerber Organic Puree Food Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5) Who is the product targeted to? Who is the target audience? (6) What consumer need does the product satisfy (7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your observation,…17. To counter the risks involved in making a product purchase decision, consumers opt for well known brands. Select one:TrueFalseIn which of the following situations a brand message needs top be accepted as true, according to the conceptof "curious disbelief" (Maloney, 1962)?Select one alternative:low-involvement situations and high risk in the purchaselow-involvement situations and low risk in the purchasehigh-involvement situations and high risk in the purchasehigh-involvement situations and low risk in the purchase..
- 7. Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) Product1. Compare and contrast the two best brands 2. Now look at the two weakest brands (from chart 1) and identify (from chart 2) why are they under-performing. Consider the importance of the attribute to the consumer’s purchase decision as well. What should these brands do to improve their overall scores (that is, gain more favorable consumer attitudes)? 3. Do you think that it is helpful breaking down consumer attitudes to this level of detail? Why/why not?Please do not give solution in image formate thanku. Analyse three benefits and two disadvantages of Pick and Pay changing its middle market brand name to Pick and Pay Quali Save.
- Calculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…Create a marketing mix strategy (4P's) for Aveeno Product: Baby Eczema TherapyNighttime Balm Eczema TherapyNighttime Itch Relief Balm Price Place Promotion(1) Can a brand with a bad reputation be rescued?Would a company be wiser to just drop a “bad brand”and start fresh with something new? (2) Is staying withthe same product only a case of brand “loyalty”?Could other factors be in play that lead consumers ororganizations not to switch brands? Explain youranswer
- Marketing Mix What are the possible strength and weaknesses of these product below? atleast 1-3 sentences. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity.As the marketing director for laptop manufacturer,you have been approached by your CEO suggesting you to plan for new"ingredient brand".Generate FOUR(4)possible requirements for succeeding in ingredient branding in laptop industry.Support your answer with examples.write 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessful