What was the main strength of CIPLA for which it was well known across the globe? how did the Company leverage it to achieve success in market place ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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What was the main strength of CIPLA for which it was well known across the globe? how did the Company
leverage it to achieve success in market place ?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing