When a customer buys an air conditioning unit, it is expected that it will keep the place cool.  This is an example of what kind of need

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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When a customer buys an air conditioning unit, it is expected that it will keep the place cool.  This is an example of what kind of need:


 

a.

Stated

b.

Unstated

c.

Secret

d.

Real

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